??? Make sure to create at least 2-3 completely different BIO’s and test it, measure it, analyze it. Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. There are service like 99 design, Elance, Odesk, Fiverr (Fiverr is the cheapest choice, you can buy an amazingly looking logo for $5). That’s the only way how to get more traffic for your web and business, how to generate more leads, customers, and profit…, Because this is the only place where you can put a clickable link on Instagram. Dannie Singh is passionate about events and Events by Emma! Even though these steps look simple, give it a time to think about them. As with any social network, great Instagram accounts have a person behind them that engages on a regular basis. Don’t be fooled into thinking that social networks should only used for entertainment – they are valuable business tools that can drive new clients for your business. You can be sure that if you have an ugly logo, people will go away from your profile. Now let’s dress up your profile page. I know this landing page is converting very well, so the more people click the link, the more people join my list…, As you can see, the link looks very nice (https://www.instauniversity.co/course), Option #1: I have been using WordPress called ‘Pretty Link’ (if you are not a WordPress user or even don’t know what is WordPress is, it’s ok, just continue below for the other option (bitly link), #1: Install WordPress plugin ‘Pretty Link’ and click ‘activate’, #3: in the ‘target URL’ put URL to your landing page, sales page or a blog, #4: and then decide what the link is going to be (yourdominain.com/somethingcool). That was about username; now I’m going to show you what should be your name and give a great example of how one little tweak is bringing me 1000+ followers every month. Be smart about this. These wedding planners, hailing from coast to coast, offer unmatchable visual inspo to help you get organized. A picture on Instagram is… We have talked about Instagram before, and I would like to start by letting you know that over 100 million new users joined since our last article on how event planners can use Instagram to promote their events. Having a content strategy for your Instagram is what makes the difference between Instagram accounts that convert to sales vs accounts that only bring in a handful of likes. Check out how @cherrybombemag includes a CTA to drive event signups for their cookbook tour! If you missed it last week, we talked about what Instagram is and should you be using it for your event planning business. Let me explain: Each square plays an important role in your overall Instagram feed. Formula #3: If you sell physical products, – Use the key benefits people will get from your products or your page (let’s say you sell health supplements, you can write something like – energy, immunity, detox, weight loss…. Prepare to double-tap to your heart's content, and don't forget to read the planners' captions for vendor suggestions! That’s why you need to make it extremely compelling. I prefer to edit externally because it gives me more control over fine-tuning the editing, but the Instagram features are great as well. While best practices for Instagram are well documented, the rules can be a bit different for event planners, designers, and other industry pros. Get the verification blue badge. This avoids pigeonholing yourself in building an audience from just one small event. Use ones that are short, clear, communicate to your target market and have a clear CTA. Receive weekly strategies. As an event planner and designer you can see the creativity and class through Preston’s Instagram photos. In a way I’ve been doing offline events for years because I have always loved instameets. In addition to his full-time career in Radiology at Health Sciences Centre he enjoys being part of this creative team as Crew Chief (a.k.a Bungee King). If you’re curating content for Instagram, or doing a mix of both, it’s still important to gather all your content in one place so you can view it all together before you post to Instagram. Your email address will not be published. Do you want to learn to programme but don’t know if you have what it takes? Instagram is a photo and video sharing application that has completely taken over the social media app market. But they have to have a reason to click on that link… And that’s the message in your BIO. It helps spread the word about booking and the users have a chance to get different bonuses and discounts. You can create different Instagram layouts by planning each square. When somebody visits your page for the first time, whatever profile picture you have, whether it’s your business logo or your selfie, it’s your branding. As simple as this trick is, the results can be fantastic, you are going to love this! Social media is a huge part of marketing for any business, with Pinterest, LinkedIn, Facebook, Twitter and Instagram being only a selection of the different platforms available to entrepreneurs. It’s a sign that your account is real and represents a recognized brand or an influencer. There’s a lot of room for testing and shaking things up. I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step.. As an event planner, make sure that you follow people in relevant industries and engage with their content. Like their images, comment on their posts, and stay engaged with them. Unlike generic social media schedulers where Instagram feels like an afterthought, Instagram-specific planners offer easy-to-use interfaces and tools built specifically for the unique features and needs of Instagram. Note: Since last year, you can include a clickable (swipe up) link on your stories as well, but only if you have 10,000 followers – I’ve written a detailed guide on how to use this feature even if you have fewer followers and Instagram doesn’t allow you to use this feature. According to Pew Research 53% of young adults online use Instagram, with half of those users logging on daily. Instagram 101 for Event Planners Today we are sharing tips and tricks to getting started with Instagram! We strongly believe that there’s always something to celebrate… and not just birthdays and national holidays. A trackable link to monitor the behavior of your Instagram traffic (Bitly, Tap.bio or Linktree are all great options) For example, Whole Foods’ Instagram manages to achieve all of the above. What Event Planners Can Learn From Instagram On April 9 2012, Facebook announced its acquisition of the popular photo-sharing app, Instagram, for $1 billion. As with any social network, great Instagram accounts have a person behind them that engages on a regular basis. Your brand will get an identity and later your followers will be helping you in boosting up the engagement level. NEW Checklist: Five Steps to Grow Your Instagram Like Wildfire ??? Instagram planners take the hassle out of managing and scheduling your Instagram feed. They also edit photos in the same way. Booking is doing a great job with their branded hashtag in the BIO. For success on Instagram, consider using seven or more hashtags for each post that will engage a larger audience beyond those who currently follows you. Unlike Facebook, this app is specifically designed for pic and video sharing.Instagram was initially launched for iOS devices. It started its journey as a mobile application. You are only allowed to use 140 character limit and. The first step in being successful on Instagram is to have a lot of visual content available to share. She works with entrepreneurs and brands to host strategic events to grow brands and deepen the relationship with their target market. Most of us have heard the saying “A picture is worth 1,000 words”. Our live events are a hotspot for great photos and we usually have more photos then we know what to do with. And – don’t just share pictures of the event itself. If someone visits your profile, you want them to click on the link in your bio. All you have to do is just copy and paste your target Url and type it into the box and it will shorten the link. In recognition of International Woman's Day, I'm sharing 5 female event and wedding planners who you should be following on Instagram today! Action Step #1: Choose a username that is clear, memorable, reflecting your topic, that is the same as on your other Social Media channels and include some keyword, Action Step #2: Find the generic name of your profile that reflects your brand and most importantly include your desired keyword. All great Instagram feeds ideas have one thing in common—consistent themes and filters. — TopicsEvent Management / Event Planning / Event Technology, — TopicsCase Studies / Event Planning / Event Technology. If someone visits your profile, you want them to click on the link in your bio. It was later expanded to Android and Windows operating systems. For those that don’t know, an instameet is After I had changed the name of my account in the Instagram BIO to ‘Business & Entrepreneur,’ some magic happened. So question that most of your audience has + answer that forces them to click the link in your bio. With 300 million accounts, it can be daunting to figure out who’s worth following on Instagram. You have to promote the work that you’re doing and the best way to do that is by authentically engaging with people in the industry and your target audience. Like their images, comment on their posts, and stay engaged with them. I am going to show you 9 types of Instagram grid layouts. That depends on what kind of account you want to create – is it a business account or a personal one? You can use the filters in Instagram to edit your pictures, or you can edit them using other apps like Photoshop Express before posting them on Instagram. So I decided to find out what happened. Whenever someone typed ‘business‘ or ‘entrepreneur’ into Instagram, Instagram showed me in the results on the first page = a lot of new followers daily just because I have chosen the right name. Since we knew our attendees would be heavily using Twitter, live-tweeting the panels, I made the conscious decision to focus our Instagram Stories content around those who couldn't make it.Instagram Stories is a platform that leaves a lasting impression through visually showing the experience and scale of the event. Collect images as frequently as you can that showcase a wide variety of the work that you do. You can tell much more about you/your brand using emojis, it helps to get a fresh look for your account as well. Immediately after the change, I noticed a big spike in new followers. Download this ebook to master event marketing on Instagram in 2018. 3. Why not throw a dinner party because you found a great new Mai Tai recipe that deserves an audience? potential venue on Instagram and let followers decide which one would make the best location I can’t believe how many people don’t put the work into creating a compelling bio and wasting a lot of time working on advanced strategies even though they didn’t do the first, the most important step. Engage with Your Audience. Grab our step by step mini course for absolute beginners! Smart thing to do, as they were able to leverage the interest of the 2017 event, and begin the next campaign in a seamless way. Some real example from big, successful accounts as well. (Chocolate, diet, fitness, business, entrepreneur, lifestyle, luxury, travel, etc…), Tip: If you have a low number of followers, try to use something like ‘paleo diet, white chocolate, home business, etc..). Creating a winning content plan for your Instagram account doesn’t need to be painful – in fact, today we’re going to give you a step-by-step of what you’ll need to do to create the perfect Instagram content plan. I’d love your feedback! It is simple. This is where your event either makes a great first impression or fades away from memory. Include a Call-to-Action in Your Instagram Bio. Guest blogger Liz King is a NYC based event planner, passionate about technology. Thanks for the article. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. He has designed concepts for large events such as these crystal igloos at the Rockefeller Plaza to a raining orchid canopy for a small dinner of 10 showing that you can make your event stunningly creative no matter the size. You may want to upgrade your current logo to look better. The simple, but effective formula on how to create a BIO. That’s pretty much it; this is the way how I make my links looking good and track them. But attracting thousands of Instagram followers is not your ultimate objective. ), – Point out if you’re selling only for certain country, continent or worldwide, – Give them CTA (call to action) example: ‘shop here by clicking the link below.’. We help people grow PROFITABLE Instagram following. Let me say this out loud – Your Instagram bio is probably the most important part of your Instagram. Their logo is perfectly modified for their Instagram bio. Even if you have a logo from other Social media platforms, be sure to think about it. ‘Want to start an online business but don’t know where to start?’ Get OUR FREE step by step guide! (You can’t put it in the caption of your posts). If you have a different logo on Instagram than on Twitter, it can confuse your followers. You Never Get a Second Chance to Make a First Impression – I’m sure you heard this phrase before. Bonus tip: Do you want to gain the immediate trust of your potential followers? Brainstorm a few ideas and try to use them for a week and then analyze the results…. Remember, in your Instagram BIO is the only place where you can put a clickable link, and you want to be sure that people are visiting your profile actually clicking on that link and also, you want to know how to link + bio perform. Get The Ultimate Instagram Hashtags Cheatsheet. Creating an account for a large festival or conference makes sense. It supports branding; it’s memorable, it’s short and clear. smart.bio/causewecanevents I’m going to show you some great examples of how you can use that Instagram bio space. Adaptations NY 109 Franklin St. Brooklyn NY, 11222 Tuesday- Friday 12-7 Saturday - Sunday 11-7 | 347.529.5889 Check out our brother [email protected] What’s Good About The Bio: The give people their business address and times which will increase in-store traffic. Bonus tip #1: Use emojis – Emojis takes less space than words. Focus on incorporating Instagram into your daily routine, but don’t forget to check back to explore some of Zkipster’s other guest list resources for additional expert insight on how to better plan your events. If you have a Facebook page, Google+ page, Twitter, etc… Be sure to have the same logo on all of those platforms. So how do you make the most of these tremendously valuable channels? The Only Smart Instagram Assistant for Wedding & Event Planners. Take a look at my account ‘entrepreneurs quote‘. Next, it’s highly recommended to have all of your images branded. Don’t forget; you’re not building a just Instagram account, you are building your brand. 9.6m Posts - See Instagram photos and videos from ‘eventplanner’ hashtag Also, you want to set up a link that doesn’t look spammy, because people will not trust you and click on such a link. Dannie Singh Owner & Event Crew Chief. You would be surprised how many businesses have a different username on every platform; it’s a big mistake. Aside from the price tag, what’s most shocking about this deal is that Instagram has never generated a penny of revenue nor is it currently prepared to. Let’s say you teach people how to start an online business. Now more than 700 million active users use the pic based mobile app Instagram every month. If you follow at least one tip from this ultimate guide to Instagram bio – you’re one step further than your competition. Once you’ve got great images from your events, sharing them on Instagram is easy. Use emojis that are relevant to your brand. As an event planner, make sure that you follow people in relevant industries and engage with their content. If you want to build a personal brand, for example, check out Gary Vee’s account, Tony Robbins, Oprah, Marie Forleo. Come up and give a chance to Instagram for the promotions, boosting up the engagement and building new followers for your events. Maybe they use stock photos that all look similar. Since Instagram is used by about 136 million Millennials, it makes sense that sophisticated event planners are turning to this social media platform to engage valuable potential event attendees. But how can we use Instagram as event planners? You need to have a solid username, MEMORABLE and CATCHY! Unsubscribe anytime. How Event Planners use Instagram While social media and different applications are getting a common vehicle of communication and marketing for events, event planner are getting more and more challenged trying to wow their clients. The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts. This is critical for growing your following and finding a larger reach with your content. Many marketers will tell you that Instagram is now one of the most powerful tools in their arsenal – surpassing Twitter and Facebook! 25 Event Pros You Should Be Following On Instagram. 6 Social Media Tips for Event Planners. That’s how you can make nice looking links and track their performance as well. Before you start growing your following on Instagram – you need to realize that: Strong foundation and first impression are crucial for your business and brand. If you don’t, you’re missing out the chance of people finding you. Option #2: You can use a FREE tool called Bitly. You don’t have as tight of a character limit on Instagram as you do on Twitter, so you have a little more room to play with your caption and hashtags. You don’t need a lot of content, just the picture and a description and lots of hashtags! You can reach a large audience and drive traffic to the work that you do and your business. (Instagram: Glastonbury Festival) The Glastonbury Festival also used this technique by cleverly kickstarting the campaign for #Glastonbury2019 at the end of the #Glastonbury2017 event. Top 5 Event People To Follow on Instagram By Will Curran October 14, 2012 February 25th, 2019 No Comments All of us here at Endless Entertainment have recently become huge fans of Instagram as our choice to share our behind-the-scenes peaks at events, and the random happenings of the team that runs Endless Entertainment. Wedding Planner | Nashville+LA Wedding Planners for Adventurous Couples Can't sew but we can start up a generator Free Wedding Budget Guide! It sounds like an obvious thing, but most of my students actually need to upgrade their logo! Get creative and share pictures of your team working to plan the event, the behind the scenes set up, and other day-to-day activities. To navigate this, BizBash spoke to some top producers and marketing consultants about how they use the social media app, learning their rules for stories versus posts, tagging vendors, posting personal content, and more. Formula #1: problem question + answer with CTA to your link. Initiate with buying new followers and likes through SocialShop just for the sake of getting a position in the world of Instagram. So we’ve put together a list of Instagrammers offering inspiration for planners. does it apply to other other account like facebook,twitter etc, Your email address will not be published. Even though Instagram BIO allows you to use only 140 characters, there are a lot of elements you can use. Keep in mind, that tracking performance of your BIO link is extremely important for you, because remember that you can’t manage what you can’t measure. Remember, Instagram is a visual platform. What exactly include in your Instagram BIO, I’m going to give a couple of proven Instagram bio templates. Here are a few tips on how you can leverage the platform for success as an event planner. It can give a huge momentum right off the bat. Remember, you do not want to confuse your potential followers, the logo should be clear, professional, nice-looking and if possible, reflecting what you are up to. If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.. Alright, in this part I’m going to teach: #1: A great trick on how to optimize your name + username to get additional exposure for your profile, #2: How to rank for a certain keyword that might bring you a lot of targeted followers. IG: @whereisatb, thanks for the great information, is it possible to change my name on instagram to (success info) like what you did. If that isn’t you, create an Instagram account for your organization. Be sure to customize that link (remember, you do not want to look it spammy), Now you can click on that ‘stats’ and see how your links are performing, from they are coming from, where are based the people who are clicking on the links, and much more…. Basically: A grid layout = a template = an amazing Instagram theme. With these three steps, Instagram will become one of your most valuable event planning tools. The first thing you’ll want to do is create a new account. It applies for your Instagram as well. At the end of this guide, you will be one step closer to turning visitors into raving fans. A lot of people think that they can just post a ton of content and throngs of people will come looking for it, but that’s not the case. One of the great things about the events industry is that we have great images at our fingertips. Be engaged and stay committed to the platform and you will see great results. 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